TIAA
Touchdowns for Tomorrow
Collaborating with a writer and our sponsorship team, we established this campaign currently being hosted by the Jacksonville Jaguars on their website and around the TIAA Bank Field. Our partnership with the team led us to donate 100 books to schools in Duval County for every touchdown scored. Whenever a touchdown occurs, my graphics are displayed around the stadium and posted on social media.
Retire Inequality
Taking a stand against the wage gap women face in the workplace, TIAA started this campaign to help bring awareness and help women work towards their retirement goals. After having this dynamic campaign and its assets presented to us, I requested being put on projects early on so I was able to help establish our social media approach. In addition to social, I was given a flyer project with the goal of balancing our TIAA branding with the campaign.
Responsible Investing
TIAA, through our investment manager Nuveen, aims to drive better outcomes for investors, communities and the planet through responsible investing. These social graphic carousels source statistics from our impact report for a capture of how we're making a difference. My approach to this project was illustrative, editing vectors to fit within our branding and creating a way to quickly communicate our statistics.
Additional Social Media
This is a small selection of other social media graphics sized for LinkedIn I have designed during my time at TIAA.
