Haskell
Tradeshow Presence | Pack Expo
Applying brand elements developed in collaboration with the Corporate team, I innovated the graphics for our largest annual trade show, Pack Expo 2025. The images below compare the final event with the original mockups, offering a clear view of how the design came to life.
Tradeshow Booth Template
After two years of collaborating with our events and business development teams to test various layouts, I designed a trade show booth template that established a cohesive visual presence at trade shows across the U.S.
Pack Expo 2026 VIP Speakeasy
For our Pack Expo event in Chicago, I designed and art-directed the full campaign, drawing inspiration from the speakeasy venue reserved for our VIP client event. The experience included curated invitations, client gifts such as playing cards and matches, photo strips, and a dedicated landing page.
Expo Pack 2026 Noche VIP Site Design, Email Graphic, and Invite Box
For Expo Pack Mexico, I designed a VIP Night Ceros site, email graphic, and invitation box. The vibrant, bold creative reflects the spirit of the 2026 World Cup while incorporating Haskell’s brand fonts and colors.
Aerial Advertising Recruiting Campaign
This exciting aerial advertising campaign showcased my art direction and design skills, requiring cohesive creative problem-solving across multiple platforms. The assets I designed were then adapted by our social team into a series of digital ads, for which I also provided creative direction and feedback.
Trusted Partner Network and Tournaments
I developed a flexible branding system for Haskell’s Trusted Partner Network, an exclusive program that fosters long-term, collaborative relationships with top-tier subcontractors and vendors. The system supports a curated calendar of member events, including charity fundraisers and networking tournaments, with adaptable layouts that make it easy to update graphics as the program grows. The result is a versatile, consistent visual identity that aligns seamlessly with Haskell’s brand. See below for dynamic website, merch and signage designs.
